A new app is adding another layer to the complex and dangerous world of cyberbullying. Students at Happy Valley High School were given a warning loud and clear Friday, that the use of cell phones during school hours would not be tolerated.

But part of the message got lost in translation, creating a chaotic situation surrounding an app called “Streetchat.”

News Channel 11’s Kylie McGivern traveled to the high school after receiving a tip from a parent.

On Apple, Streetchat is described as an image board for schools and collages, where you can “get a live feed of what people are posting in your school or college. Streetchat is an anonymous bulletin board to post photos to the people in your school. It is a fast reliable way to share your thoughts, gossip and talk about things around you.”

A day after learning about the app Streetchat, Secondary Director of Schools Danny McClain took it upon himself to make sure all Carter County principals were made aware as well.

“I phoned the principals this morning – did tell them we have a board policy concerning cell phone use at the high schools and at the elementary schools. We would follow that board policy. Any student using Streetchat, or a cell phone at any time during the school day, could possibly lead to repercussions.,” McClain said. “There was some postings made that were not appropriate.”

Happy Valley High School Principal Terry Hubbard got on the intercom to remind students of the cell phone policy, and told News Channel 11 she announced that any incidents of bullying or harassment would be turned over to law enforcement. But what many students took away, was this:

“They were like, ‘The FBI’s coming!’ People started just like freaking out,” student Reno Hartley said.

Hubbard and McClain told News Channel 11 the FBI was only mentioned in reference to a student assembly FBI members are holding September 16th on social media, and within that, cyberbullying. The assembly will be held at Happy Valley High School.

But whatever was lost in translation, seemed to create a firestorm.

“When I got out of class, I walked in the hallway, kids were piled up together, and then people were on their phones, looking at Streetchat, going crazy about, posting things about the FBI, how they’re coming,” Hartley said, “It just started this huge wildfire.”

“This morning it just kind of blew up that we were aware that the app was there,” McClain said.

McClain told News Channel 11 what makes it worse than Facebook when it comes to cyberbullying is, “It ties to the school… it actually encourages anonymous posting about your school.”

After downloading Streetchat ourselves, we scrolled through many of the posts – a lot of them pictures with captions on them, or “memes.” Some of them very harmless – others, anything but, with vulgar language posted over pictures of students.

“There were a couple of students who came and spoke to Mrs. Hubbard or to the SRO, that alleged they were being bullied through this app,” McClain said.

Reno:”When I first got the app I thought hey, this is kind of fun. You post about other people, people post about you, you laugh about it.”

Kylie: “Have you seen a lot of bullying on there?”

Reno: “Well… At first no, not really. And then it started a little bit more, getting bullying and stuff.”

Even though every student at Happy Valley may not have agreed on the delivery…

“Why make every child in the school freak out?” Reno said.

…the message made an impact.

Kylie: “Would you use it again?”

Reno: “No. Never. I’m never using it again because it got out of hand.. it’s the kind of app you use for like a day, and you find out it’s not the app for – anybody, really.”

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A dedicated classroom module on cyberbullying should be introduced to tackle growing concerns at junior and senior levels, according to school principals.

Speaking at today’s National Cyberbullying Conference, school leaders will demand more government funding and training to combat the growing problem.

Clive Byrne, Director of the National Association of Principals and Deputy Principals (NAPD), said a timetabled module on cyberbullying and the specific guidelines for concerned parents should be rolled out as part of the academic curriculum.

“Our schools can become pivotal to stamping out cyberbullying, provided both teachers and parents are equipped with the right tools and resources to identify and deal with cyberbullying,” he said.

Referring to their annual survey on cyberbullying, Mr Byrne highlighted an increase in student reports of being both victims and perpetrators.

Cyberbullying ‘at risk of spiralling out of control’ with 33pc rise in one year

The national survey, which also asked participants how schools should respond to the issue, found that 70pc said schools should ban smart phones, more than 60pc want a ban on social media, almost 80pc said students should be advised on internet safety and more than 70pc want school guidelines on cyberbullying.

Mr Byrne also urged school leaders to use their influential role in shaping the lives of young people to foster an environment of tolerance in secondary schools.

“NAPD research has consistently shown that parents want greater help with the problem of cyberbullying and look to schools and teachers to fill the information deficit which exists”, he said, adding the issue has impacted upon morale in schools across Ireland.

“The detrimental consequences of cyberbullying, on the lives of our young people in particular, mean that we can’t ignore the problem or fail to adequately resource it”, he said.

The conference, at Dublin Castle, will be co-hosted by Bully4u and the National Anti-Bullying Centre at Dublin City University.

My daughter is starting middle school, and her friends are getting smartphones, iPods, laptops — all the tools that make it easier to communicate, do homework … and bully someone. I worry about this new school, where students who don’t know my child may target her because of her “different” style of dress or her haircut. I want to protect her from ridicule and gossip circulating on the Internet – and especially don’t want her to end up as another suicide statistic. What can I do?

– Name withheld

I don’t often get to trot out a Ben Franklin aphorism, but here goes: “An ounce of prevention is worth a pound of cure.” I’m glad you’re thinking ahead about the potential for your daughter to be a victim of cyberbullying; every parent should be so wise.

Earlier this year Janell Burley Hofmann, a mother of five, published iRules: What Every Tech Health Family Needs to Know about Selfies, Sexting, Gaming, and Growing Up. At the core of this amazingly useful book is what she calls the iRules contract, the agreement she and her husband negotiated with their then-13-year-old son. Among the 18 points, these three will lay the foundation for your prevention efforts:

When it comes to cyberbullying, Hofmann calls upon parents to be both vigilant and resourceful. As she wrote: “Parents must talk to their children about it, ask them what they have seen, help them identify it, and encourage them to express their online challenges, problems, and conflicts with you.” More specifically, she calls upon moms and dads to teach their kids to “report, block, and delete” so-called friends long before a sour relationship turns into harassment or worse.”

Let me also remind you that most bullying takes place face-to-face, with cyberbullying only an add-on to what our kids may be experiencing in school. (Check out www.stopbullying.gov.) Fortunately, more and more schools are establishing anti-bullying rules and policies, with student codes of conduct and penalties for violators. As the new year begins, find out what those policies are in your daughter’s school. (If they don’t exist, talk to the principal about writing some.) Finally, encourage your daughter to be what’s known as an “upstander,” not a “bystander.” Teach her to speak up if she knows of anyone being bullied. Bullies thrive on fear and silence; we can’t give them that.